Commercials
A01 TV: Under :30
A02 TV: :30
A03 TV: Over :30
A04 Cinema: Trailer/Teaser
A05 Cinema: :30
A06 Cinema: Over :30
A07 Other

Single Spots Themed
A08 Automotive
A09 Health/Beauty
A10 Food/Beverage/Restaurant
A11 Consumer/Retail Products
A12 Travel/Tourism
A13 Station/Channel ID,
A14 Other

Radio
A15 Regional/National :30
A16 Regional/National
A17 PSA/Nonprofit
A18 Teaser/Promo
A19 Other

Newspaper Ad Consumer
A20 Fractional Page
A21 Full Page
A22 Spread/Multipage

Newspaper Ad Trade
A23 Fractional Page
A24 Full Page
A25 Spread/Multipage

Insert, Newspaper/Magazine
A26 Single
A27 Multipage

Magazine Ad, Consumer
A28 Fractional Page
A29 Full Page
A30 Spread/Multipage

Magazine Ad, Trade
A31 Fractional Page
A32 Full Page
A33 Spread/Multipage

Outdoor Fixed
A34 Billboards
A35 Electronic Billboards
A36 Site Graphics
A37 Bus Shelter
A38 Other

Outdoor Mobile
A39 Vehicle Graphic/ID
A40 Wrap
A41 Mass Transit Exterior
A42 Mobile Billboard
A43 Other

Collateral Advertising
A44 Annual Report
A45 Brochure
A46 Catalog
A47 Direct Mail
A48 Point of Purchase Display
A49 Postcard
A50 Poster
A51 Other

Special Event
A52 Announcement
A53 Invitation
A54 Program
A55 Other

Specialty Marketing
A56 Apparel/Swag
A57 Audio/Visual Presentation
A58 Guerrilla Marketing
A59 Specialty Items (note pads, pens, stress balls)

Campaign/Mixed Media
X01 3-5 Items in Campaign

Production/Post Production
B01 Corporate/In House Video
B02 Concert/Events
B03 Documentaries
B04 Educational/Training
B05 Film Trailers/Teasers
B06 Health/Fitness
B07 Movie/Television
B08 Music Videos
B09 Travel/Tourism
B10 Other

Film and Video Visual Support
B11 Food Styling
B12 Hair Styling
B13 Make-Up
B14 Storyboards
B15 Physical Special Effects
B16 Editing
B17 Other

Film and Video Audio Support
B18 Foley Effects
B19 Foreign Language Dubbing
B20 Original Music Score
B21 Voice Over
B22 Sound Effects
B23 Editing
B24 Other

Animation
C01 2-D/Cell/Hand Drawn
C02 3-D Computer Generated
C03 Video Game Cinematics
C04 Stop Motion
C05 Other

Elements of Motion
C06 Editing
C07 Flying Logo
C08 Set Design/Lighting
C09 Storyboards
C10 Typography
C11 Use of Animation
C12 Use of Graphics
C13 Use of Special Effects
C14 Videography/Cinematography
C15 Other

Design - Collateral
D01 Announcements/Invitations
D02 Annual Reports
D03 Brochures
D04 Calendars
D05 Catalogs
D06 Corporate ID
D07 Direct Mail
D08 Logos
D09 Media/Promotional Kits
D10 Menus
D11 Newsletters
D12 Other

Posters/Large Format
D13 Limited Edition/Retail
D14 Promotional

Editorial Design - Newspaper
D15 Fractional Page
D16 Full Page
D17 Spread/Multipage
D18 Full Issue
D19 Cover

Editorial Design - Magazine
D20 Fractional Page
D21 Full Page
D22 Spread/Multipage
D23 Full Issue
D24 Cover

Book
D25 Book Design
D26 Book Jacket
D27 Children's Book
D28 Text Book/Tutorial

Packaging
D29 Apparel
D30 Sports, Toys or Games
D31 Medical/Pharmaceutical
D32 Music/Movie/Entertainment
D33 Software
D34 Food/Beverage
D35 Other

Environment
D36 Billboard/Mobile Billboard
D37 Signage
D38 Store Front/Window Display
D39 Trade Show Displays
D40 Point of Purchase Display
D41 Other

Illustration
D42 Book Jacket
D43 Cartoon
D44 Children's Book
D45 Corporate (brochure, annual report)
D46 Menu
D47 Magazine Advertisement
D48 Newspaper Advertisement
D49 Magazine Editorial
D50 Newspaper Editorial
D51 Magazine/Newspaper Cover
D52 Poster
D53 Other

Photography - Specific
E01 Architectural
E02 Aerial
E03 Black and White
E04 Fine Art
E05 Food
E06 Nature
E07 Photo Illustration
E08 Portrait
E09 Underwater
E10 Other

Photography - Applied
E11 Billboard/Outdoor
E12 Book Cover
E13 Calendar
E14 Collateral (catalog, brochure, postcard)
E15 Magazine Cover
E16 Magazine/Newspaper Editorial
E17 Magazine/Newspaper Advertisement
E18 Menu
E19 Poster
E20 Stock Photography
E21 Web site Visuals
E22 Other

Photography Support
E23 Food Styling
E24 Hair Styling
E25 Make-Up
E26 Set Design
E27 Special Effects
E28 Retouching
E29 Other

Paper
F01 Use of Paper in unique/clever way
F02 Annual Reports
F03 Brochures
F04 Catalogs
F05 Calendars
F06 Direct Mail
F07 Invitations
F08 Magazines
F09 Menus
F10 Posters
F11 Program Books
F12 Stationery
F13 Other

Printing
F14 Annual Reports
F15 Bags
F16 Brochures/Booklets
F17 Calendars
F18 Catalogs
F19 CD/DVD covers
F20 Direct Mail
F21 Invitations
F22 Labels
F23 Magazines
F24 Menus
F25 Posters
F26 Presentation Folders/Binders
F27 Program Books
F28 Stationery/Business Cards
F29 Synthetic Papers
F30 Text Books
F31 Tickets
F32 Other

Special Printing Effects
F33 Foil Stamping
F34 Embossing
F35 Raised
F36 Die Cutting
F37 Binding
F38 Other

Touch and Feel (You have to hold it to really appreciate it)
F39 Magazines
F40 Brochures
F41 Direct Mail
F42 Annual Reports
F43 Package Design
F44 Specialty Items (credit cards, mouse pads, etc)
F45 Lenticular
F46 Holographic
F47 Scented Inks/Materials
F48 Heat/Cold Activated
F49 Other

Website Design/Production
G01 Associations
G02 Beauty/Cosmetics/Fashion
G03 Consumer
G04 Business to Business
G05 Banking/Financial
G06 Education
G07 Employment
G08 Lifestyle
G09 Medical/Pharmaceuticals
G10 News
G11 Nonprofit
G12 Politics
G13 Radio
G14 Religion and Spirituality
G15 Real Estate
G16 Restaurant
G17 Sport
G18 Television/Movie/Film
G19 Travel/Tourism
G20 Wacky/Weird/Oddball
G21 Other

Web Technology
G22 Best Navigation/Site Map
G23 Best Use of Newest Technologies
G24 Blog/Forums/Chat
G25 Flash Based site
G26 Shopping Cart
G27 Podcasts

Web Elements
G28 Banners/Tiles
G29 Pop-Ups
G30 Micro/Mini Site
G31 Online Games
G32 E-Newsletters

Multimedia CD/DVD
G33 Direct Marketing
G34 Education
G35 Entertainment/Gaming
G36 Special Interest
G37 Other

Kiosks
G38 Information
G39 Entertainment
G40 Point of Purchase
G41 Other

Advertising Copywriting
H01 Ad body copy
H02 Billboard
H03 Brochure
H04 Direct Mail Single Unit
H05 Direct Mail Campaign
H06 Invitation/Announcement
H07 Magazine Ad Headline
H08 Menu Copy
H09 Newspaper Ad Headline
H10 Newsletter
H11 Postcard
H12 Poster
H13 Other

Editorial
H14 Feature Story
H15 Humor
H16 Magazine Department
H17 Magazine/Newspaper Column
H18 Magazine/Newspaper Headline
H19 Newsletter
H20 Online Magazine
H21 Opinion Editorial
H22 Other